How manufacturers reacted to price increase of cocoa beans
How chocolate manufacturers reacted to the rise in price of cocoa beans and their derivatives 🍫
Here are several solutions of well-known brands:
Nestlé introduced Aero chocolate bars to the British market, the weight of which is two thirds lower than chocolate bars of competitors.
The KitKat assortment range has been replenished with a chocolate donut with coating, which is only partially covered with chocolate.
The American company Hershey (Kisses candies) announced among its plans an increase in the production of marmalade candies by 50% in 2024.
In addition, manufacturers are increasing the number of products containing peanut butter and caramel instead of chocolate. Russian companies also believe that there will be more milk and white chocolate on the market.
Do you think manufacturers will increase cocoa in the products and weight of them if the encouraging forecasts for exceeding cocoa production in the 2024-2025 season come true? 🤔
#cocoa #chocolate #confex #business
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