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Industry Trends - Dubai Chocolate

Industry Trends - Dubai Chocolate
The trend in the world of sweets – Dubai chocolate

You've probably heard about it: first, it conquered TikTok, and then the rest of the world. If you haven't heard of this chocolate yet, let us introduce you to it—it's a large chocolate bar with a gooey nut filling. The dessert crunches due to the kataifi dough, which consists of ultra-thin strands.

The dessert also includes pistachio and sesame pastes, sometimes nut butter, and the bar is usually made from milk chocolate with various inclusions.

Many bloggers even flew to the UAE specifically to try the much-talked-about dessert. What do you think is the secret to its success? Marketing through bloggers, the exclusivity of the product, or the uniqueness of the dessert?

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