FMCG Trends: Confectionery Products
Every fifth brand launched in the FMCG category is in the confectionery group 🍪
According to Nielsen IQ, over the 12 months leading up to June 2024, confectionery products have led among all FMCG industries in terms of the number of new brands launched.
What trends unite the most successful of these new products?
🇹🇷 Consumers continue to be interested in Turkish brands: their total share among new brands will soon approach 15%.
🆕 Manufacturers are actively entering new segments to increase brand awareness and attract new audiences.
🍫 Capitalizing on the power of influencer brands: an example here is products from Vlad A4, who has entered the category of chocolate bars, snack bars, and packaged sweet cookies. But Vlad A4 is not alone: one of the world's most popular YouTubers, Mr. Beast, produces chocolate and cookies under the Feastables brand. Also worth mentioning in this selection is our industry blogger-confectioner Tasha Korobeynikova—entrepreneurs Anton Zaikin, Sergey Kofeynikov, and Tasha created the well-known FitnessSHOCK desserts.
It will be interesting to see how these trends will influence the competitive landscape of the Russian confectionery market 🤔
#industrynews #industrytrends #chocolate #cookies #business #modernbakery #modernbakerymoscow #confex
Every fifth brand launched in the FMCG category is in the confectionery group 🍪
According to Nielsen IQ, over the 12 months leading up to June 2024, confectionery products have led among all FMCG industries in terms of the number of new brands launched.
What trends unite the most successful of these new products?
🇹🇷 Consumers continue to be interested in Turkish brands: their total share among new brands will soon approach 15%.
🆕 Manufacturers are actively entering new segments to increase brand awareness and attract new audiences.
🍫 Capitalizing on the power of influencer brands: an example here is products from Vlad A4, who has entered the category of chocolate bars, snack bars, and packaged sweet cookies. But Vlad A4 is not alone: one of the world's most popular YouTubers, Mr. Beast, produces chocolate and cookies under the Feastables brand. Also worth mentioning in this selection is our industry blogger-confectioner Tasha Korobeynikova—entrepreneurs Anton Zaikin, Sergey Kofeynikov, and Tasha created the well-known FitnessSHOCK desserts.
It will be interesting to see how these trends will influence the competitive landscape of the Russian confectionery market 🤔
#industrynews #industrytrends #chocolate #cookies #business #modernbakery #modernbakerymoscow #confex